Browsing all articles in Search Engine Optimization
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You know all that extra time you have to work on Search Engine Optimization? [A little sarcasm there] Actually, I tried to put together a list of quick things you can do that will help you move a little higher in your Google or Yahoo results.

1. Get listed in more search engines. There are tons of them out there. There are also many free services that will help you get listed. Or just set aside some time to get it done yourself. Here is a free search engine submission site that will let you cycle through the top 100 search engines and get your site submitted.

2. Get listed in more directories. Again, there are a lot of them out there. Look for higher pagerank directories. Improvingrank.com has some listed by pagerank. Look on the left side of the homepage.

3. Clean up your html and check your links. You want the bots to have smooth sailing through your site. Use the tools on W3c.org and have a real person check them over too.

4. Get a few more links to your site. Make them relevant and at least the same pagerank as you.

5. Make your page filenames descriptive and keyword rich. Naming your page new_page_1.html is wasting an opportunity to do some SEO. Use names that describe the content and keep the keywords flowing.

6. Check your Title tags. You can use 90 – 100 characters in the title, so add some keywords. We know Google looks at them, and so do many more search engines.

7. Check your ALT tags. Searchbots can’t see pictures. Make sure you have ALT tags on all of your pictures, and make sure they are descriptive and keyword rich.

8. Rewrite your URL (anchor) tags. Good anchor tags (the text between the http: and /a tags) reinforce the message and key words of your site.

9. Go post in a few forums and put your website in your signature. Forums are a great place to put one way links. And you can help somebody out at the same time.

10. Put together a text based sitemap and put it on your site. There’s a lot of navigation that spiders can’t understand, such as flash, forms, java and javascript. Putting together a text-based sitemap gives the bots a way to navigate around the site.

Fifteen minutes every couple of days will make a huge difference in getting your rank higher.

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11 Rules of a Copywriter

The art of the copywriting is one of the most intricate arts in the world.  As in every profession there are some indispensable rules that every copywriter should stick to in order to impress his reader and produce appealing content  What are these well-known yet so often forgotten rules that every copywriter should follow?!  One should be as much precise and straightforward as possible in the writing of your text. Your text should have coherent and logical style. There should be some definite order in which all your message is written. Moreover, you should always visualise your audience in front of you and stress the most important points of your message.
In writing of the advertisement try to answer several important questions before you start devise and design the structure of your web site.

Make it easy to read. You message must have just one important point. It is not advisable to include several points in your message. Despite the fact that this is an advertisement and some exaggerations are possible and some specialists even encourage them, your message must not contain outward lies.  If the reader suspects that you are lying he will not be inclined to take your words and might even doubt the credibility of the whole company you are working for. The message must be written in simple, easy to read and understandable style. Do not patronise and try to have honest and equal dialogue with your customer. Do not be very technical in the writing of your message. However, it might be advisable to include some technical terms in your advertisement, otherwise write it in more general terms, as your message might be read by the person who is not familiar with technical details.

Check your text on grammar and spelling mistakes before you are placing your message on the web site or submit it to the advertisement. Do not use too many words; try to be as succinct as possible. Your message should be memorable. Talk directly to the reader of your advertisement. Try to use such words as “you”, “your” as much as possible, as the advertisement that communicates directly with your customer is more appealing.

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If you are looking for affordable SEO services (company), then you have landed on the right page. Our SEO services and web solutions are tailor-made to suit even the most shoe-string budgets. We follow the most advanced SEO methodologies to help your site rank higher in SERPs adopting our Ethical SEO approaches.

Our SEO services will help your site increase visibility and bring quality and targeted visitors. Although our services are capable helping your site achieve potential customers and higher conversion rate yet, to your pleasant surprise, we offer these website rankings at the most competitive prices to you.

Higher Search Engine Ranking is NO Fluke!!!

It’s true. Your site can not increase its website rankings by happenstance. It has numerous competitors to fight against so that it emerges victorious by putting them behind in the search engine visibility. We by the virtue of our white hat SEO techniques ensure that your site consistently improves its ranking over the times. We value ethical SEO practices and incorporate highest level of search engine marketing ethics into our business practices. Our organic SEO practices with while-hat techniques uniquely differentiate us from the other SEO Companies in the industry.

Ethical/ White Hat SEO Practice

We, as a leading SEO Company, are capable of performing through Ethical Search Engine Optimization practices. One of the reasons of our rapid growth over the past few years can be largely attributed to the fact that we have always given consistent performances to our clients. Ethical SEO practices have been ingrained deeply in our business ethos and we believe in passing it down to each and every staff in our organization.

Dedicated and Experienced SEO Professionals

Each of our Dedicated Search Engine Marketing professionals has ample experience in handling SEO campaign for many customers. We utilized our collective experience and expertise to bring the desired results for our customers. Our search engine optimization specialist are not only thorough in field of search engine optimization and marketing, but also they are talented enough input their valuable contributions to make each and every campaign successful. Our search engine optimization specialist display brilliant coordination among themselves which is a critical factor while handling an SEO project. Starting from search engine submissions, Link Building team to Web development team and Content developer team, our SEO experts help you get the best results and boost your sales growth.

Higher Ranking, More Traffic and Greater ROI

We offer you the guaranteed SEO Services with higher ranking, increased traffic and greater ROI. Our estimates are based on practical calculation rather than empty and tall claims. We allow our customers to check our services by going through small and affordable SEO Services plans. This transparency has effected our growth tremendously. Our ethical SEO services offer higher search engine ranking for a long time. Since our SEO methods are based on White-hat techniques, we are able to deliver solutions on a long-term basis.

Our higher website rankings services enable your site to achieve higher volume of targeted, potential and convertible traffic. This creates a chance of higher conversion rate resulting into sales. Apart from the natural or organic search engine optimization services, we are also into sponsored list campaigning of Google. Our efficacious PPC campaigns help you achieve grater ROI (Return on Investment) thereby maximizing your revenue generation.

Search Engine Optimization vis-a-vis Search Engine Marketing

Search engine optimization (SEO) is one of the surest ways to boost traffic to your site and increase sales revenue of your business. SEO or Online Marketing has become extremely indispensable for the growth of your business. It helps your site increase its ranking in various search engines thereby improving the search engine visibility in different search engines. This in turn helps your site generate more traffic leading to higher conversion rate. Search engine marketing, on the other hand, deals with the entire process of optimization, i.e., organic as well as paid results. A well-strategized paid result campaigning (known as PPC Campaigning) can do wonders for your site.

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Anatomy of a Good Sitemap

A sitemap is an aid used in making navigation through a website easier. It contains the structure of the website along with the included links to the major parts and subsections of the website.

A website’s sitemap has a practical and essential use. It makes it easier for visitors to visit through and navigate the website. The navigational help ensures that they do not get lost and that they will not have to look futilely for the information or page that they need. A visitor who immediately finds the information that he needs quickly in a website has a higher chance of coming back for another visit.

Many website administrators, designers and webmasters do not fully exploit the uses and benefits of having a good sitemap. For most of them, merely providing a list of links that do not really give a good service to visitors to the website is more than adequate. For them, as long as spiders can find the pages in their website then they are content. But wouldn’t it better if you can design a sitemap page that is not only big help to your visitors but also adds value to your website?

The characteristic of a good sitemap is that each link has an accompanying description about the target page for each link. This helps visitors who go to your site and would rely on it in navigating through your webpages.

Let’s look at two examples:

Example 1

Link with no description

Rock music

Example 2

Link with description

Rock music, the history of British rock music, From the Beatles to the Rolling Stones, David Bowie, Duran Duran, U2, The best British bands and rock acts in history. Trace how rock music in Britain evolved.

There is a definite difference between these two examples. From a mere cursory look at the two examples it is obviously apparent that the second example is far more effective in giving the proper information to visitors. Website visitors are more likely to appreciate the kind of listing illustrated in Example No. 2. This is because most people are more at home with a search engine style listing because it is easier to navigate. No one would like to visit a website and see a sitemap presented similarly to the first example because there is a complete lack of information.

There is also an added benefit to making a descriptive sitemap. It helps in raising your search engine ranking.

By building your sitemap in such a way that you put all the links to related pages on each sitemap page, you are making, in effect, a themed sitemap page. Let us say that you have 7 pages that all relate to British rock music, by putting it all together you make a British rock music themepage. This kind of page will have the element a search engine considers is essential for a high ranking web page: keyword rich text.

It pays to make a good sitemap. Making a conscious effort to make one will bring great benefits to your website.

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Today the field of search engine optimization is becoming competitive day by day and backlinking is gaining popularity as a crucial SEO tool. There are number of factors determining one’s position on the website and driving traffic towards your site and backlinking is gaining significance and plays an important role for SEO. While discussing about the importance of backlinks, they can be termed as backbone of the website giving it the invisible but essential support.

Defining technically backlinks are the inbound links on the website. They are the links placed on other webpage’s and are directed towards your website, these are also known as incoming links, inlinks, and inward links. Quality inbound links add weight to the website popularity and search engine ranking. 95% of SEO focus today revolves around quality backlinking.

There are a number of ways to build quality and effective backlinks for your website.  Submitting your site to directories, article sites, Online Press Releases, placing signature links in the forums, leaving comments on the blogs etc. are some easiest methods for inbound linking. You can use reciprocal link exchange program with quality websites to get related with them.

Importance of backlinking for the SEO game can be discussed under following points:

•    Quality backlinks attracts search engines to find your website. Here, quality of the links dominates over the no. of links directed towards your website. Important thing to be noticed is, a web site linked to you having content relevant to your website will perform better than the website having content unrelated to your website.
•    Backlinking is a part of the entire ranking algorithm process for all the search engines. If two sites are similar in content and design, search engines have a tendency to prefer site having more inbound links but again quality links dominate. Linking with a bad site will cause a drop off for your websites on the search engines.
•    Quality backlinks drive not only search engines but are a crucial factor to attract the web users towards your website.
•    Backlinks helps to point towards your site.  Backlinks found on forums, blogs and other sites across the internet boost up your website popularity.
•    In today’s PR obsessed internet world inbound links are an effective tool to gain better Google PR. Google always consider number of inbound links while raking the websites.
•    Not only Google but all the biggies like Yahoo and MSN now use link popularity and link anchor text as the most important factors in determining their rankings.
•    Linking to the relevant and standard websites enhance your credibility in the World Wide Web.

You can increase your website PR and web traffic through the inbound linking with trusted resources. Add some quality links to your website and see your web business rocking.

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I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information on SEO and its importance in today’s world. Search Engine Optimization is the only technique to increase your business revenue form internet and global world. Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to write this paper is to promote search engine optimization in Pakistan. According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.

SEO technical definition

SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

Why SEO is important today

Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.

Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesn’t means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.

The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet’s most important search engines for the keyphrases/ keywords which are relevant to your company, business.

Out of million’s of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.

Basic Techniques of SEO

Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think. We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.

As, number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.

Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:

Your Keywords
•    Selecting your keywords
•    Prioritize your keywords

Domain name / Filename
•    Domain Registration
•    Keyword in domain name
•    Keyword in filename
•    Length of Website Address

Keyword Placement
•    Keyword in title tag <title></title>
•    Keyword in Description Meta-tag
•    Keyword in Keyword Meta-tag
•    Keyword in Content
•    H1, H2 and H3 (Heading)
•    Keyword Font Styles

Internal Links
•    Keyword in links to internal site pages
•    Valid internal links
•    Efficient linking

External / Outgoing Links
•    Quality Links
•    Inspecting your Links
•    Title and Description
•    Limit number of links on a page

Incoming Links (backlinks)
•    Quality of Referrer
•    Trend of link popularity
•    Anchor Text
•    Age of Link
•    Number of Outgoing Links on Referrer Page
•    Position of Link
•    Trusted Websites
•    JavaScript/Flash Links

On-Page Factors
•    Home Page
•    Over optimization penalty (OOP)
•    Getting Reported
•    File Size
•    Freshness of Pages
•    Frequency of Updates
•    Site Age
•    Dynamic Pages
•    Texts inside Images
•    Excess JavaScript
•    Inline Frames and Frames
•    Hidden links / texts
•    Cloaking
•    Duplicate content
•    Understandable Content

Off-Page Factors
•    Traffic Buying / Link Schemes
•    A minimum of one backlink
•    Buying Links
•    Server IP Address
•    Links from bad websites
•    Server Reliability and Uptime
User Activity
•    Search Engine Traffic
•    Click through Rate (CTR)
•    Time spent on page
•    Monitoring Bookmarks
•    Leaving the Website

Gathering Links
•    Collecting Links
•    Unique Content
•    Articles
•    Press Release
•    Forums / Guest books / Blogs
•    Sponsoring
•    Directories
•    Link Exchange

On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling

Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies.

Conclusion
In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.

Feel free for any query or help. Contact me on email or cell phone.

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Choosing a good domain name for your business website can be very hard but it is also essential to get it right, after all you want it to work for you.  In this article I explore the many different aspects that you should be considering when deciding on a suitable domain name.  I also take you through the steps I follow when choosing an appropriate domain name for my websites.

All things considered what we are trying to achieve is a website domain name that adequately describes your product or service, is broad enough to allow for some growth and scope in product or service, is simple enough for a person to recall and contains your most important keywords/phrases.  From an Internet marketing perspective there are also considerations of company and product branding that may be brought into this specification.  From an SEO perspective it may be better to use an older or established domain name that has been registered and known by the search engines for over a while, these tend to be rated more highly by Google in a respect point of view.

In this article I shall cover choosing the best new domain name that you can without considering your individual marketing or brand requirements.

To do the following tasks I like to have a couple of browser windows open and a spreadsheet program.  It may be required that you signup and login to certain websites, but these are all well known and respectable websites and do this at your discretion.

1. Load up overture inventory keyword volume checker in your browser window.  Type in your product name or service and submit.  Copy the results across into your spreadsheet.

2. load WordTracker in your browser, either using the free trial account or if you have a normal account, login.  Now using the wizard type in the same product or service you type in the previous step.  Run through the wizard and again, highlight and copy your results across into a new space in the spreadsheet.

3. Load up Google Adwords in your browser.  Navigate to tools->keyword tool and type in the same keyword we used in the previous two steps.  Ensure use synonyms are checked.  Copy all words across into selected keywords and click estimate search traffic.  Copy all results into a new space on the spreadsheet.

4. Using the spreadsheet we should have three columns and what we are looking to do is this step is weed out all items that are unrelated or irrelevant by deleting them from the spreadsheet.

5. Sort the three lists by search volume.  Working from the top down, highlighting and copying to a 4th space in the spreadsheet the highest searched on and most relevant phrases.  Repeat these steps until you have the top 10-15 phrases and keywords.

6. Identify your target market.  Are you customers searching for your product in your local region or are they open to World wide suppliers?  Having identified this we should use this as the domain extension (.com, .co.uk, .com.au etc) in the next step

7. Using this basic list identified in step 5, you might be lucky and be in an industry with little or no competition, so what we do here is remove any white space in the phrases and input them directly into your favorite bulk domain name registering tool.  Check them all and see if we are lucky to find one of these is still available for registration.  If the highest searched on term you have identified is still available and this strongly relates to your product/service you should register it now.  If none of these terms is available then try using a dash (-) between words and also try adding words to the domain, like “the” or “buy” to get as close to the highest searched on term that you possibly can.  You can also try re-arranging the words in the sentence.

So, now you have your list of 10+ domain names for your website to choose from and you should feel quite confident that they are relevant to your product or service, contain highly search terms and are short in length.  If you are in debate over which one to choose then always go for relevant and high searched terms first.

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In a recent thread at webmasterworld, when asked if members had 10 people to assist promoting their website, what would they do.  This interesting question produced the surprising answer by one member that they would have 9 people writing articles and one person linking.

Articles are a great way to get theme related one-way links, linkable content and can be contracted for around $10 per 400 – 500 word article.  Prices vary though, and so does the range of qualifications.

Article writing, like link building, is an excellent candidatate for outsourcing, or perhaps more correctly, Outtasking.

Why Outsource?

Oursourcing is great because you can purchase services you need when you need them.  You don’t have to worry about meeting payroll, or providing computers, desks or equipment.  While a freelancer is researching and writing you can take care of other things.

Often, a freelancer represents a group, allowing you access to the more resources and expertise.

Misconceptions

One of the biggest misconceptions is you can ‘just give it to them’ and it will all be good.  Nothing can be futher from the truth.  In fact, the more time and effort you put into it, the better the chances of success.

Example Project of 10 articles.

Before talking to my partners in the Philippines, I research keywords and use the keywords to set up the titles and content of the articles.  This usually gives me 6 or 8 of the article titles.  Since not all articles get syndicated, I go to several articles syndication sites and research which articles in my area have the most links in YAHOO.  This give more data for article topics and titles and general tone.  Next, I decide what type of article suits the titles best.  Is it to be a “information about this” article or a “how to” article with a bulleted list of actions the reader can take right now?

Once all this has been written out, I send it to my partner and ask to see 4 or 5 articles right away so that I can confirm everything is on track.

Or course, I have specified in advance the articles must be original, and I make periodic checks to make sure.  Once you have dealt with a freelancer a few times you can ease up, but it still pays to check all the time.

Don’t use software

There are lots of people offering software that scrapes article syndication sites and/or the web for content, re-arranges it, and spits out hundreds of articles.   My experience is it would have been easier and certainly faster to write the articles myself, or hire someone to do it.

Automated re-writes of scraped content seems to work on the Search Engines for now, but how long it is going to last is anyone’s guess.  The achilles heel of automation is that it has to use templates and will always leave a footprint that other automated systems (ie bots & crawlers) can easily detect.

Price vs. Turnaournd time

Most freelance writers take on more contracts than they can handle and juggle turn-around times to maximise immediate cash flow.  At any moment they only have a few contracts to work on, although they have many outstanding.  Sound familiar?

Knowing this, expect to get a low price with a longer turnaround, OR a short turnaround with a higher price.

Low or High?

Don’t choose the lowest price and don’t choose the highest.  Review what they say and examples of their work and make a decision on which one you like first, then look at cost.

A team is also important.  Ofter ‘a freelancer’ represents a small group who work together.  With a team of 5 people writing 20 articles, you get different approaches and points of view. I give preference and pay a slightly higher price for a team.

Qualifications

Qualifications are important in relation to what you need.  I like newspaper writers  because they are in the business of writing snappy headlines and catchy articles, which is what I like for my sites.

Other sites may prefer novelists or technical writers to suit the tone of their sites.

Contracting out or outsourcing is still work — just a different kind of work.  Managing freelancers takes some skill and practice and if done properly, can increase productivity and lower costs substantially.

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Picture this scene, an adolescent boy walks into a barber shop and says to the barber, “Don’t touch me, I’m only here because my mom forced me.” Search engine optimizers are sometimes put into the position of the barber. They are knowledgeable and willing to work on their client’s site, but the client doesn’t want any modifications done to the text that is visible on her web pages. This kind of dilemma occurs due to general misconceptions about search engine optimization. Let’s look at these misconceptions.

1. SEO only involves writing meta tags and working on “invisible” code

Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. They come to a search engine optimizer and think that he or she will sprinkle these words into the meta tags and it will work like magic. This is a major misunderstanding.

It is true that your main keywords and key phrases should be in your title tag and your description meta tag, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Some clients say, “But I like the way it looks now.” You may like the way it looks, but the search engines will not recognize that your page is truly about Electronic Widgets unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.

So, by all means if you already have copy that works, that can convert visitors into buyers or otherwise accomplish the purposes of your site, keep it. But you should also be ready to listen to what the optimizer has to say about modifications that will enable search engines to select your site when a potential buyer makes a query for your key words or phrases.

2. Search Engine Optimization is Tricking the Search Engines

Some clients say, “Don’t touch the visible copy but put in the modifications invisibly.” Using invisible text is something that can get you banned from a search engine. The main purpose of search engine optimization is to give your website the best possible chance to come up in good positions when someone makes a query for your keywords or key phrases. The key to doing this is to design web pages and write copy that is intelligible to search engines, without sacrificing the experience and understanding of your end-users, the people who visit your site. So, don’t ask your SEO professional to try to trick the search engines, but work with him or her to present your website in the best possible way.

3. Search Engine Optimization deals mainly with onsite modifications

Even if your website is well designed, has proper meta tags and has keyword-rich text, this alone does not guarantee that your site will rank high in competitive queries. All of these factors, design, meta tags, and copy, are on-site factors. Search engines certainly take them into consideration, but they also value off-site factors such as how many high quality or authoritative websites link to you. This means that hand-in-hand with your on-site optimization you and your promotion team will have to embark on a campaign to get links to your websites coming from websites that are already highly regarded by the search engines and by the public in general.

4. Search Engine Optimization works instantly

Don’t expect to get a flood of traffic right after your site has been optimized. Some search engines work in a fairly rapid manner, but the main search engine at the present moment, Google, is believed to have deliberately put an aging delay into its algorithm. This means that it may take several months before your site makes it into the top results for your particular category, especially if it is a newly created site. During this initial period you will also have to consider using other promotional methods such as pay per click advertising, article marketing, joint ventures, paid advertising in ezines and offline advertising.

5. Search Engine Optimization is Prohibitively Expensive

While it is true that very large organizations, ordering services from the top SEO companies, can end up spending thousands of dollars on their optimization campaigns, search engine optimization can be the most inexpensive and cost-effective option for web site promotion.

If you launch a modest pay per click campaign and pay five cents per click and get 100 clicks per day, then your cost is $5.00 per day or $1825 per year. If you learn how to optimize your pages by yourself you may be able to get natural search engine traffic without paying the pay per click fees. This is in fact what many webmasters do. Or, if you opt for a modest search engine optimization package from a professional you can end up spending less than the pay per click fees.

So the next time you hear one of the myths about search engine optimization don’t accept it blindly.

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A keyword can be defined as a word or phrase that can be utilized in searching for a website.  Keywords can be placed in titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the right keywords is very important, and keyword optimization, if done correctly, will aid in driving traffic to your site. In order to know which keywords will be most effective for your site, there are a few things that need to be done:

• Examine your websites’ first page; make sure that it contains a central theme.
• Find the words or phrases that best describe the content on the websites’ first page.
• Make a list of the aforementioned words and/or phrases.
• Do not use highly popular keywords that are being used by a thousand other websites.
• Figure out the popularity of the words you have chosen by utilizing a keyword directory or one of the many keyword suggestion tools.
• You can now narrow your list down to just a few optimal words.

Use the above process for every one of your pages, and you will be able to more effectively optimize the power of your keywords.  Remember that when you are determining what keywords will work best for your site, that there are different types of keywords.  Knowing about each type will aid in the optimization of your keywords.

When determining what words to use as your keywords, you should first determine what the focus of your website is, what value the websites’ information has to offer, as well as who your target audience is.  Knowing these particulars in advance will help you to choose keywords that will be optimal for your website.

Types of Keywords

Generally, keywords can be grouped into three different categories.  These categories are as follows:

• Theme Keywords- these types of keywords are used to target a highly specific audience of people.  They are normally used on every single page of the site, and are quite effective at boosting page rank.
• Single-word Keywords-these types of keywords are normally used between 5 and 7 times on a page, and are used to target a wide, general audience.
• Multiple-word Keywords- these types of keywords, sometimes referred to as “keyword phrases”, are used to target a specific audience, usually in a specific location.  These types of keywords are also good at improving page rank.

Tools to Use

There are many tools available that will allow you to examine just which keywords are overused, which ones are not, and which keywords will best benefit you and your website.  Since there are so many tools available, you will need to figure out the one that you are more comfortable using.  Some keyword tools are free, while for others there is a charge.  Some of the tools that can help you find good keywords for your site are:

• Keyword Search Tools
• Keyword Research Tools
• Keyword Lists
• Keyword Software
• Keyword Databases

All of these tools can be located on the World Wide Web, and will help you in researching certain keywords and phrases and that you may wish to use for your website.

Although finding good, effective keywords can prove to be a bit time consuming, it is better to invest a little more time in order to achieve the best results.  Rushing through the process of choosing keywords and incorporating them into the content of your site will just be wasted time, as it will not get traffic to your site, nor will it improve your page rankings with the search engines.

With so many tools and processes available for you to use in your quest to find the right keywords, with a bit of time and patience you should be able to get your site optimized with the right keywords that will prove to be highly effective.  Remember that good keywords and keyword phrases are vital to the life of your website.  Make the task of finding good keywords a top priority when it comes to your website.  You may be pleasantly surprised when your websites’ traffic increases and your page rank goes up with the search engines; all because of a few, well-placed keywords!